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When I woke up yesterday I didn’t realize that pastries would get me thinking about the role of Facebook in the lives of urban Indonesians. But in a strange way, they did.
I spent the better part of yesterday morning delivering cakes to my neighbours. I hadn’t planned to do so, but like most mornings in Kampoeng Cyber (Cyber Village), this one was quiet and open to possibility. I was chatting with a neighbour and grudgingly contemplating tackling the mountain of field notes that needed typing when two local women strolled by. “Come on, Jess, help us deliver the cakes,” they implored. Having just learned that a thirteen year old boy had been circumcised two hours earlier and was celebrating in the traditional Javanese fashion by having his mother deliver rice dishes to the community, I immediately connected the pastries to the affair.
I followed the women to a nearby house, where I found the boy lying on a mattress near the doorway in a cotton sarong, silently watching a movie on a laptop to while away the pain. His mother and several other women were busy counting and boxing hundreds of shoe-box sized parcels for delivery to each of the household heads in the community. Circumcisions, births, and other rites, it seems, require that the family deliver the news and share the celebration with such offerings.
I interpreted this to be part of a system of generalized reciprocity, where at a later date another family would do the same for them. But the mother also specified that only members of the boy’s neighbourhood, which has a set administrative boundary, and family members who live nearby (even if they’re outside the boundary), receive these deliveries. This made it clear to me that in Yogyakarta, neighbours make up a much more important part of an individual’s core of “significant ties” than in North American cities, where according to Lee Rainie and Barry Wellman (2012), they only comprise about 10% of an individual’s principal network.
It was significant to me that neighbours with no blood ties would receive cake in favour of blood relations who live farther away, an indication that geography may sometimes trump relatedness in the formation of social bonds, even 10 years into the age of social networking sites. The amount of familiarity between community members is also astounding in this context, with the women systematically naming the household heads from memory and instinctively putting the boxes into piles by location so that they could be delivered in batches, although that familiarity became shakier as the houses grew farther and farther away from the limits of the neighbourhood.
Delivering the cakes cemented the obvious importance of neighbourly ties in my eyes. The women would enter the houses one by one, and sit down briefly while explaining what the cake was for. Almost invariably the receiver would nod their head in comprehension and appreciation when they were told who had been circumcised, sometimes asking who the father was in confirmation. Those who lived nearby needed no explanation, while relations only a few houses away sometimes needed reminding about the familial relationship “Oh, you mean so-and-so’s son?” again revealing how geographical proximity sometimes outweighed blood.
I decided to test this idea further in an afternoon interview with a local couple about their social networking site practices. When asked who they would go to in times of financial or familial emergency, the couple responded without hesitation that they would knock on a neighbour’s house before they tried to contact relations who lived farther away. In this case though, their next-door neighbour was a sibling, which demonstrated the high degree of closeness between many community members, a good percentage of whom were born and raised in the same neighbourhood. While they confirmed that geographical closeness was important in cementing ties, they added that it wasn’t everything. “One has to have sympathy or tepo seliro (Javanese),” the young mother added. The husband explained that “silaturahmi (Indonesian)” or the act of often visiting with each other, was essential in order to produce a sense of closeness or “akrab” (Indonesian), that was never automatic, no matter how close you live to your neighbours.
This is where I see the importance of understanding the role of social media in settings that have different systematic social foundations than in North America or Europe. Just as in any other part of the world, social relationships or “ties,” which can be either weak or strong, require cultivation and maintenance. What is fascinating is that we can see through the work of scholars like Rainie and Wellman that in the West (or “developed” countries) social media have helped to solidify an already long-standing revolution in the way people relate to each other. Rather than relying on close-knit neighbourly or familial ties for social support, they claim, “networked individuals” now rely on expanded and more fragmented social networks of weaker ties, which can more easily be cultivated with social media.
But in settings like Yogyakarta, where the “urban village” or “kampung” (Indonesian, Javanese) encourages strong neighbourhood ties based on kin and geography, the question of how social media fits into social life is not yet clear. The young father I interviewed last night complained that he felt Facebook, the most popular social networking site in the neighbourhood, was really just a silly and frivolous communication tool. He expressed that he thought it has entertainment value and is useful for keeping in touch with old high school friends, but that for Indonesians, what’s really important is “face-to-face” communication. He lamented the fact that most of his Facebook friends seem to regard the network as a platform for seeking vacuous attention, declaring Facebook in Indonesia to be identical with “attention whoring” (Facebook di Indonesia jadi identik dengan caper [cari perhatian]) (Indonesian).
The last few months of my research will be dedicated in part to understanding how social media fits into the lives of people who experience social networking differently than networked individuals do. Could it be that I observing a “networked community” phenomenon where close-knit ties, groups, and the traditionally reified “community” has absorbed social media into an existing system of strong social ties? Is the networked kampung (hamlet/village) different from one where the internet is not as readily available? And is the “social operating system” in communities like Kampoeng Cyber experiencing a revolution, continuity, or something else? I don’t think it’s as easy as a clear-cut dichotomy, but I think it’s worth it to explore the different ways in which new technologies find their social niches.
Many of you can relate to the irksome experience of scanning through Facebook status updates and landing on one that is so cryptic that it becomes undecipherable: “I can’t believe that just happened!” or “Just made a huge mistake, what now?” The number of blog posts dedicated to listing the insufferable act of “vaguebooking” as one of the top 10 most annoying Facebook habits attests to that. Often decried as being an immature and thinly veiled attempt by teenaged girls to garner attention from their peers, the trend has mostly been dismissed as unnecessary and vain. Yet to people who do not live in the world of “networked individualism” (Rainie and Wellman 2012), where the “loose” and “fragmented” nature of their social networks seem to somewhat limit the impact of social media posts, the practice has a more concrete role.
In urban neighbourhoods like Kampoeng Cyber, where close-knit social networks based on family and neighbourship thrive alongside the global relaxing of group ties in favour of flexible networks, social media content becomes the subject of conversation. For Javanese people living in kampung, or densely populated urban communities that ideally (though not necessarily) value closeness and sociability, status updates become embedded in a broader communicative system that incorporates various media. Thus, rather than being isolated as a case of poor use of one particular medium, Facebook, the social value of vague status updates may better be located in the totality of communicative options available to the poster (see Miller and Madianou on polymedia).
The best way of illustrating this, from my experience so far, is by looking at gossip. The word gossip usually evokes the image of shifty-eyed interlocutors (usually women) leaning in for whispers and quieting down at the approach of the victim of their dubious tales. While usually garnering a negative connotation for causing social rifts and ruining reputations, scholars have also attributed it to promoting social cohesion (by finding a scapegoat), and serving individual interests (Besnier 2009). From this view, the political side of gossip allows poor, marginalized, or otherwise disadvantaged people the opportunity to discretely voice concerns and affect social outcomes, sometimes to their own benefit, without fear of direct conflict.
My own experience as a foreign woman entering a somewhat conservative neighbourhood has involved a failure of impression management, resulting in becoming the object of gossip. Despite what I would interpret to be excessive efforts of discretion and politeness, many of my actions (speaking to men, commenting on male friends’ statuses, or briefly leaving the country) have been interpreted as unseemly for a woman, and have relegated me to a position of cautionary acceptance among a few people in the neighbourhood.
The gossip that has fueled this precarious position has made use of various media for its dissemination, including face-to-face conversation and Facebook. While women have at times made indirect comments to me insinuating, falsely, that I had “many boyfriends”, other informants have told me that they had received private Facebook messages lying to them about how I had been text messaging with certain men (an almost sure sign of flirtation if with someone of the opposite gender).
But the most telling expansion of gossip through Facebook came through a status update of someone who hinted, but didn’t explicitly state, that people who went out on Saturday evenings (which I often do, in search for food) were probably engaging in more naughty activities. The status update, to my dismay, was almost immediately deleted so that it couldn’t be analyzed in more detail. But it revealed something about how gossip is filtered indirectly by innuendo through various media, not just whispers and winks.
For example, in another instance, one informant became irritated when they heard through the grapevine that certain members of the community had been gossiping about them. Instead of addressing the situation directly and risking conflict, they posted a vague status update deploring the practice of talking behind other people’s backs as a waste of time, and an indication that those who engage in it have nothing better to do. No names or context were mentioned. I was surprised to learn that this almost immediately yielded a face-to-face apology from one of the perpetrators, who became aware of the unpleasant effects of gossip on its targets. This is something that seems to contrast with the notion of the anonymous urbanite whose diffused social networks don’t engender the kind of dense, constant, and close interaction found in Kampoeng Cyber, where status updates enter into the broader repertoire of communicative practices.
Watching the politics of gossip unfold in this neighbourhood has allowed me to see how the “encryption” of status updates plays into a social system that privileges social inclusion as a main conduit of access to information. The status updates don’t bring any new information to the fore, but bring those who are already in-the-know closer together, and further alienates those who are not. In other words, if you don’t understand my status update, you probably aren’t close enough to me socially to have already been privy to the context necessary for its decoding. Even worse, if you’re too far out of too many circles, your marginalization makes you an easy target for gossip.
And this, methodologically, is one of the greatest challenges for a budding anthropologist trying to decipher the fast moving conveyor belt of status updates that grace Facebook daily. While gaining trust has been tenuous at best, at worst, it has forced me to learn and to write about gossip from the target’s perspective.
By Jessika Tremblay
2009 Gossip and the Everyday Production ofPpolitics. University of Hawaii Press.
Rainiee, Lee, and Barry Wellman
2012 Networked: The New Social Operating System. Cambridge: MIT Press.