Netnographic Encounters

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This blog is for sharing the experiences and preliminary findings of a graduate student conducting a year and a half of ethnographic fieldwork in Yogyakarta, Indonesia.

The research aims to shed light on the role of the Internet, especially social networking sites, on the life of an urban neighbourhood that claims the title of one of Indonesia’s first Internet-saturated communities. Kampoeng Cyber, which translates from the Indonesian language to roughly “cyber village”, is inhabited by approximately 125 ordinary citizens who mostly identify as Javanese.  In contrast to Indonesia’s low Internet penetration rates, 75-80% of households in this neighbourhood enjoy low-cost, high-speed cable Internet as a result of an ongoing independent initiative by its residents.

This is an effort to contribute to the growing body of knowledge on the place of the Internet and social media in everyday lives. It is a forum through which I hope to share and develop fledgling ideas, and to benefit from discussion and debate. Readers are encouraged to comment, post, and debate.


A quick interview

Jessika Tremblay is a PhD candidate in the department of anthropology at the University of Toronto, Canada.


  1. Trism says:

    I look forward to reading more of your articles! As an Undergrad, and aspiring Anthropologist/Programmer, your blog inspires me even more to become an Anthropologist!

  2. Rachel says:

    Hi Jessika! I’m an incoming PhD student (currently doing my MA at U of T as well) and I came to your blog through the department website. I have to say your tips on fieldwork seem fantastic — I just sent them to a friend spending the summer in Indonesia for her Master’s research. All the best to you, and look forward to meeting in the department one day!

  3. Shelley says:

    Hi Jessika, it was great to meet you at the SMSociety conference! You’ve got a great website here; I especially love the cover photo artwork above. I hope to stay in touch, and I’ll probably see you at the AAA’s some year. Please feel free to email me at sguyt001[at]ucr[dot]edu.

  4. Stepanus Wilfrid says:

    Mbak Jessika,
    Senang sekali membaca sejumlah tips untuk melakukan penelitian etnographic. Saya tertarik meneliti pergerakan sosial di Indonesia di media sosial, dengan menggunakan perspektif Masyarakat Jaringan Manuel Castells. Pengalaman lapangan Mbak Jessika di Indonesia, akan sangat membantu penelitian semacam ini.

    Salam hangat dari Indonesia

    stepanus wilfrid

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